The Cycle of Disruption: Google’s Turn
Threats to google’s core Business
In the world of technology, disruption is a constant. Today’s innovators become tomorrow’s incumbents, only to be challenged by a new wave of disruptors.
Google, once a disruptor in the field of information retrieval and the media ecosystem, now finds itself potentially being disrupted.
Google’s Disruption
Google’s story began as a disruptive force. Larry Page and Sergey Brin, two Stanford Ph.D. students, developed a new way to search the burgeoning internet.
Their PageRank algorithm, which ranked websites based on the number and quality of links to them, proved to be far superior to existing search engines.
Google quickly became synonymous with internet search, disrupting incumbents like Yahoo and AltaVista.
The Disruptor Gets Disrupted
However, the cycle of disruption continues. Today, Google faces potential disruption from new players in the search engine market.
One such player is ChatGPT, a new search engine that leverages advanced artificial intelligence (AI) technologies.
Unlike traditional search engines that return a list of links, ChatGPT interacts with users in a…
